What Is mofusand? Meet the Chubby Cats Taking Over the Kawaii World

Somewhere between a cat, a marshmallow, and a tiny shark lies one of the most beloved characters in the kawaii world right now. If you have seen a round, soft-cheeked kitty wearing a shark hood on someone's bag or desk and wondered what on earth that adorable creature was — welcome to the world of mofusand. 🦈🐱

Where mofusand Comes From

mofusand began as an illustration series by the Japanese artist known as Juno, whose drawings of plump, expressive cats charmed their way across social media in Japan and then around the world. The name evokes the Japanese word mofumofu, which describes something irresistibly fluffy and soft — and honestly, no word has ever fit better.

The cats are famous for one delightfully silly signature: costumes. mofusand kitties appear dressed as sharks, bunnies, ducks, fruits, desserts, and just about anything else cute enough to wear. The shark hood cats — lovingly called samenyan by fans — are the most iconic of all.

Why Everyone Is Obsessed

Part of the magic is the expressions. mofusand cats are drawn with a squishy, slightly grumpy sweetness that captures exactly how real cats look when they are tolerating your affection. The art style is gentle and funny at the same time, which makes the characters endlessly giftable — they appeal to serious collectors, casual cat lovers, and everyone in between.

From there, mofusand followed the classic path of kawaii superstars: plush toys, keychains, stationery, and of course blind boxes, where every pull reveals a different costumed kitty. If the surprise format is new to you, our beginner's guide to blind boxes has you covered.

Collecting mofusand

mofusand blind box series typically feature the cats in a themed set of costumes, with rarer designs mixed in to keep the hunt exciting. Because the figures are small and wonderfully detailed, they display beautifully alongside other kawaii collections — a shark cat next to a Sonny Angel is a shelf upgrade we fully endorse. For arrangement inspiration, see our display ideas guide. ✨

Shop Authentic mofusand at Kawaii Bliss Co

As with every popular character, imitations exist — so shop where authenticity is guaranteed. Every item in our mofusand collection is 100% genuine, sourced from trusted distributors and Japan imports. And remember: mix and match any three blind boxes with code TRIO15 for 15% off, which pairs a shark cat with whichever friends you choose. 🎁

Which costume kitty is your favorite — shark, bunny, or something sweeter? Tell us on Instagram @kawaiiblissco! 💖